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Digital Marketing Course
Become a Job-Ready Digital Marketer from Scratch
Learn from Industry Experts with Real Case Studies
Get Certificate + Practical Training
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Certification
objectives
The objective of this course is to equip learners with practical digital marketing skills to plan, execute, and optimize campaigns across multiple channels. It focuses on building a strong foundation in SEO, paid advertising, social media, analytics, and AI tools, enabling learners to generate leads, drive sales, and achieve measurable business growth.
By the end of the course, learners will be able to confidently apply digital marketing strategies, work on real-world projects, and pursue career or freelancing opportunities in the industry.
Syllabus
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional vs Digital Marketing
- Overview of Digital Channels
- Customer Journey & Marketing Funnel
- Career Opportunities
Module 2: Search Engine Optimization (SEO)
- Keyword Research & Search Intent
- On-Page SEO (Meta tags, content, URLs)
- Technical SEO (Speed, indexing, crawling)
- Off-Page SEO (Backlinks)
- Tools: Google Search Console, basic tools overview
Module 3: Performance Marketing (Paid Ads)
- Introduction to Paid Advertising
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube)
- Campaign Structure & Targeting
- Budgeting & Bidding Strategies
- Conversion Tracking & Pixel Setup
- A/B Testing & Optimization
Module 4: Social Media Marketing (SMM)
- Platform Overview (Instagram, Facebook, LinkedIn)
- Content Strategy & Planning
- Reels & Short-form Content
- Organic Growth Techniques
- Influencer Marketing Basics
Module 5: Content Marketing & Copywriting
- Basics of Copywriting
- Writing High-Converting Ads
- Blog & SEO Content Writing
- Email Marketing Campaigns
- Storytelling for Brands
Module 6: Conversion Rate Optimization (CRO)
- User Behavior & Psychology
- Landing Page Optimization
- A/B Testing
- Funnel Optimization
- Improving Conversion Rates
Module 7: Analytics & Tracking
- Google Analytics (GA4 Basics)
- User Behavior Tracking
- Conversion Tracking Setup
- Key Metrics (CTR, CPC, ROAS, CAC)
- Data-driven Decision Making
Module 8: AI Tools in Digital Marketing
- Introduction to AI in Marketing
- Using ChatGPT for Content & Ads
- AI Tools for Creatives
- Prompt Engineering Basics
- Automation & Productivity
Module 9: E-commerce & Lead Generation
- E-commerce Fundamentals
- Lead Generation Strategies
- Sales Funnel Creation
- WhatsApp & Email Marketing
- Retargeting Strategies
Module 10: Freelancing & Career Growth
- Getting Started with Freelancing
- Building Portfolio
- Client Acquisition
- Resume & Interview Preparation
- Scaling Income (Agency / Personal Brand)
Bonus Modules
- Live Campaign Execution
- Real Client Projects
- Case Studies
- Certification & Internship Guidance
Course Outcome
- Run ad campaigns independently
- Generate leads and sales
- Build a strong portfolio
- Start freelancing or get a job
Common FAQs
Yes, this course is designed for complete beginners. No prior experience is required.
Yes. The course includes a freelancing module where you will learn how to find clients and start earning using digital marketing skills.
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